The Internet offers an advertiser the equivalent of a brochure which can evolve into a thick catalogue, delivered to millions of homes and businesses. . . with no printing or delivery costs.      To properly take advantage of this potential, the designer needs more than just computer skills; he or she has to be guided by solid marketing and advertising concepts.      Our approach to your website is to define what the internet might do for your business, then use good design to maximize the results. Consider the differences between traditional advertising, and 'web' advertising:
		Marketing Costs :	In Traditional Media	In the Internet environment
		Exposure	You get specific media, one time each	You get media constantly, changing as you wish
		Design Costs	You pay for design	You pay for design
		Advertising Costs	You pay for space in newspapers and magazines	Just minimal monthly hosting charges
		Printing Costs	You pay for brochure printing	No brochures are needed
		Mailing Costs	You pay for envelopes and stamps	No mail delivery needed
		Labor Costs	You pay for order taking, and mailing	Orders can be automated
		Stationary Costs	You pay for order-taking forms	Order forms are eliminated
		Invoicing	You pay for invoices, mailing and labor	Customers receive invoices through email & print them out themselves
		Payment	You pay for bill collection and bookeeping	Customers pay by credit card and banks handle it automatically
		And anyone, anywhere in the world, can get your brochure anytime, by typing in your company name!   www.you.com
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