VY Web Design


Digital marketing consultant

Ever wondered what digital marketing experts do? They find the best methods to advertise or market a business’s services or products digitally. There are responsible for coming up with marketing tactics for your company – finding ways to boost customer engagement and bettering your current advertising strategies.



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Here is the definition of Digital marketing consultant

Digital marketing consultant meaning

  • Boost a company’s rankings on Google by checking and tweaking web pages and identifying new keywords. Also, creating a content development plan for your website/and or blog.
  • In charge of producing the best content for blogs and landing pages.
  • Reviewing a business’ existing marketing tactics and then identifying new methods increase engagement with customers and draw new ones.
  • Employing effective local, mobile, social media, and email marketing campaigns so as to boost client engagement and strengthen a company’s brand.
  • Discover new ways to improve marketing through email, social media, website design and SEO.

Digital marketing consulting process

We strive to develop the most effective strategy, keeping in mind the company’s hierarchy – from the leadership to entry-level staff and providing an implementation plan. The first thing we do is discover our clients’ target audience, their needs, and how we can help them.

We come up with a guide on how to apply the strategy, starting with the priorities and fully utilizing new and existing assets. Further, we look to answer questions such as: What areas do we need to focus on to improve visibility and attract more clients? How do we get our brand to stand out and acquire a bigger share of the market?



What does a digital marketing consultant do?

  • Technical SEO
  • Content Management
  • Google Adwords
  • Facebook Advertising
  • Video Advertising
  • Email Marketing

Technical SEO

There’s a lot to improving your posts’ ranking on search engines. It’s not only about increasing “brand awareness” and boosting page views. Ranking higher than your competitors is crucial, it will help you gain potential clients when they’re in the right stage of the buyer’s journey – just when they have discovered their problem and are looking for your expert opinion and solution!


Content marketing​

Believe it or not, content marketing has contributed to the success of a lot of multi-billion dollar companies. A large number of business owners wrongfully think that advertising using content involves just publishing blog posts every other week. The truth is, it’s much more than that – and smart entrepreneurs who want to make more sales agree. Our firm creates keyword content based on Search Volume and Query intent.


Google AdWords

Would you want to be in front of potential customers just when they are thinking of using your services to solve their problem (s)? It’s a fact that the majority of internet users’ first stop is Google when faced with business-related issues. AdWords campaigns dedicated to these specific audiences can help you make more profit.


Facebook advertising

Facebook is still the social media platform with the most users and has great targeting features-meaning the ROI is good. This makes it a great marketing tool for almost all kinds of business. Targeting is by interests, status updates, gender, major life events income level, and education.


Video advertising

Studies show that 18-49 year olds are more likely to use YouTube than the top ten primetime television shows in the United States. The ROI that comes from video ads is attractive because video is highly engaging and the audience is big. You can target video ads by things like online behavior, interest, location, YouTube channel, and demographic


Email marketing

The emergence of new social networks hasn’t stopped email from providing marketers with the best ROI. Every $1 spent on email marketing produces about $38. Digital marketing firms provide services such as segmentation, autoresponder sequence optimization, list building, and creating highly engaging content for your list (so it doesn’t go cold).


Is Digital Marketing difficult?

Digital Marketing is difficult to the inexperienced but it’s the same for any field of work. If you put 2000 hours per year and at the end of 5 years you will be an expert at anything you do after 10,000 hours.

We have been winning on the web since 2001 so there is very little we haven’t seen before and if there is a new shinny object that is the latest craze we will at least point you in the right direction to get a solid foundation of core skills that transfer across any medium.


What skills do digital marketers need?

The ability to listen and understand the primary objectives of your business goals. What brings your business quality leads? We learn how to connect with you your target market, what makes them tick, what are their problems and how does your business become the solution with high visibility across multiple platforms. What are the tools we need position our brand as the leaders in innovation and solutions on the right platforms. With a strong brand presence, we present to them the door ways that lead to education then conversion? Converting a lead into a Client.

Contact VY Web Design and book a discovery meeting to assess your Goals and Strategic Digital Marketing Plan



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